ShowChic Hosts Certified Hypnotist & Performance Coach Laura King

Show Chic PictureWellington, FL (January 9, 2012) ShowChic is known for hosting high profile equestrians and professionals during their monthly ShopTalks, and January’s event was no exception.  Laura King, a Certified Hypnosis Instructor, Master NLP Practitioner (Neuro-Linguistic Programming), Certified Sports Hypnotist and Performance and Life Coach spoke to a standing room only crowd on the evening of January 8th, and covered topics ranging from the importance of the subconscious mind on riding and overcoming fears to her techniques for improving performance and programming the mind for success.  King has developed a reputation as a performance coach within the equestrian community, and a myriad of other competition sports. 

“We were thrilled to host Laura, and our guests were enthralled with her topics,” Michele Hundt, owner of ShowChic which sponsors the Shop Talk educational evenings in conjunction with the Gold Coast Dressage Association. “Everyone in the room could relate to Laura’s methods, which included things as simple as thinking a positive thought during something difficult and practicing training the mind to envision success.”

King is a seasoned speaker and teacher who engages listeners with her knowledge on how to succeed under pressure. King says that it has been her lifelong goal to teach everyone the power of hypnosis to create positive and lasting change. She credits hypnosis with saving her own life, which instilled a passion deep in her heart to help others overcome challenges. By teaching others to do what she does, she believes that she will be able to reach, and help, even more people.

King has published four books on the subject of Hypnosis and NLP, with another in the works. She has appeared on Rachel Ray, and is a highly sought after speaker. Books include, The Power to Win, and DVDs for dressage riders including The Keys to Winning Dressage Series (Gaining Concentration and Memory, Peak Performance, and Freestyle Relaxation to Dance). Whether you want to over come show-ring nerves, work on your timing for the flying changes, or master some elusive problem in training, Laura can help you to achieve what you need to succeed.  “She is a secret weapon for the competitive dressage rider”, Hundt explains. 

Guests at the January Shop Talk also had a chance to view ShowChic’s extensive selection of dressage fashions. ShowChic carries everything the rider needs to dress for success in the dressage arena, including well-known brands like Animo, Kentucky, Cavallo, Arista, Pikeur, Kinsgland, Samshield, GPA and Charles Owen.  The newest Pikeur line of breeches and elegant tops were on display in a variety of colors.  Thanks to their extensive selection, ShowChic has become known as the ultimate destination for dressage riders who want to look their best in and out of the show ring. ShowChic’s mobile store can be found at show grounds on the Florida show circuit in the winter.

For more information on ShowChic, visit their website at or call them at 561-319-2121. ShowChic’s online store is open 24 hours. For more information on Laura King, visit or or call 561 841 7603. 



Photo: From left to right, Laura King, Michele Hundt of ShowChic, Krystalanne Shingler of ShowChic, and Jack Mitich of Summit Performance, following the January 8thShopTalk.

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